LA Zoo Merch

As part of a broader LA Zoo rebranding project, I created a new line of product merchandise showcasing the new visual identity of the Zoo. I focused on popular products like water bottles and bags with custom cohesive designs unique to each product shape, purpose, and size. Each design focuses on form and structure with simple shapes and clean lines. The overall color and design styles are brighter and more illustrative to match the target audience of children and families.

Ideation Stage

Final Drafts

Initial Designs

Previous
Previous

Cars & Coffee

Next
Next

The Dragon's Hoard