LA Zoo Merch
As part of a broader LA Zoo rebranding school project, I created a new line of products and promotional materials showcasing a new visual identity concept for the zoo.
Ideation
After researching various brand collateral and product ideas, I decided to focus on a curated set of items which included water bottles, a tote bag, a T-shirt, zoo tickets, and business cards. The overall rebranding provided many options for the new items, and it was a challenge to find the right images that would fit each product’s unique shape, purpose, and size.
Initial Drafts
Final Drafts
In appealing to sustainable aspect of the LA Zoo’s Vision, the cloth tote bag and water bottles became the primary focus of the physical merchandise offering. Each product showcased a different element of the rebranding project successfully with the intention of capturing all the diversity of wildlife and experiences within the zoo.
