LA Zoo Website
This class project involved a redesign of the Los Angeles Zoo website. As part of this project, it was important to understand the LA Zoo Mission and Vision statements along with the participant demographic. As many activities and events are geared toward children, it was important to establish a playful appeal. In researching other sites, I decided to incorporate not only animal images but also their habitat. In the initial drafts, some of the animals were created as silhouettes to add a hide and seek element to the visuals.
Ideation
Initial Drafts
Final Drafts
The final design incorporated layers of jungle leaves and moving animals to draw the user into the web experience. Simple navigation and ticket purchase options could allow parents to plan the zoo outing alongside their children. The new website emphasizes the core values of creating connections to nature.
